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Monday May 12, 2008
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Rock On

by Jessica Kitchin   
Posted December 20, 2007

Prudential Financial

The company started in founder John F. Dryden’s basement in 1875, selling burial insurance as the Prudential Friendly Society. Today its headquarters are still on Broad Street in Newark. Prudential Financial has about $616 billion in assets, and not only does its building stand as Newark’s structural icon, the new arena will be called the Prudential Center.