Technology execs John Merklin and Brian Ciriaco created the East Coast Beer Company in order to bring New Jersey its signature beer.
Do you like this story?
The Green Mountains of Vermont have Long Trail ale, the Rocky Mountains of Colorado have Fat Tire amber, but what does that long, low, sandy natural wonder, the Jersey Shore, have when it comes to a signature beer?
Back in 2007, when they began considering the question, technology execs John Merklin and Brian Ciriaco realized the answer was, well, nothing—and what a shame. Since nobody else was volunteering, Merklin and Ciriaco, high school and college buddies who grew up in Brick, decided to right the situation by creating the East Coast Beer Company, headquartered in Point Pleasant Beach, near where they live.
In August 2010, after three years of development with minority partner and head brewer Tom Przyborowski of Mountainside, including tastings in Merklin’s garage, East Coast introduced Beach Haus Classic American Pilsner. Based on a style developed by German immigrant brewers in America in the late 1800s, Beach Haus is light in alcohol (5.3 percent) with a refreshing hoppiness and a creamy mouth-feel. “It’s a hard style of beer to make,” says Przyborowski, “because you don’t have any hard heavy grains to mask mistakes.”
In its first six months, the head brewer says, the company sold 1,500 barrels of Beach Haus, much of it in pubs and taverns along the Shore. It’s now distributed throughout the state, at retail and also on tap at places including Edgar’s in Manasquan, Frankie’s in Point Pleasant Beach, Dive! in Sea Bright, the Court Jester in Freehold and Aberdeen, the Rusty Barrel and the Bulldog, both in Egg Harbor City, Ducktown Tavern in Atlantic City and Atkinson’s Courthouse in Cape May.
Beach Haus is brewed in Rochester, New York, by a company that also produces Magic Hat and Genesee and imports Labatt’s. Przyborowski and East Coast’s founders are developing a fall seasonal beer and a pale ale for next spring that will be, the brewer says, “accessible but flavorful and won’t wipe you out.”
Click here to return to the Jersey Shore landing page.
Aging Gracefully: A New Way To Serve Cocktails
Still Life: A New Garden State Distillery
Who's Who in Jersey Brewing
Food and Beer: Perfect Pairings
What Makes A Beer Expert?
The Complete Jersey Guide To Beer
Beer Appreciation 101
Thank you for signing up!
This week Rosie tells us about Restaurant Latour in Hamburg, Uproot in Warren, Red Knot in Kenilworth and much more news about NJ restaurants.
A family of nine from North Jersey is one of three finalists in a Today Show poll seeking a modern-day version of the von Trapp family from “The Sound of Music.”
In this final installment, Lewis talks about falling asleep to a favorite Dylan album and his breakdown last January and the ensuing five-month layoff.
Love or hate Whole Foods, you can't dismiss it from the top of the supermarket food chain, where it vies with or edges out (depending on your point of view) Kings and Wegman's. Then there's the bargain phantasmagoria of Corrado's and upscale outposts like Fairway and Eden Gourmet. In the latter category, there's Fresh Market. Taking aim at Whole Foods, it opens its second NJ store this week.
If you're looking for some fun, chic, affordable gift ideas fast, check out C. Wonder. Whether you visit the Garden State Plaza store in Paramus or shop cwonder.com, you'll like their holiday goodies...
Learn about CLEAR Internet in New Jersey