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The Savings Are Electric

Promotions for cheaper energy flooding your mailbox? Here's how to understand the offers.

Posted April 10, 2012 by Ashley J. Cerasaro

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Electricity Image
Illustration by Spur Design.

About a year ago, a friend told Frank Fehn he could buy his electricity through a different provider than Atlantic City Electric without interrupting his service. “I thought that was kind of unbelievable,” admits Fehn, a Tuckerton resident. But the idea of saving money on his electric bill prompted the retired public-school superintendent to do some research online.

He compared deals from a number of third-party energy suppliers and chose to sign on with Direct Energy, which advertised initial rates that were lower than what he was paying and had a no-strings-attached policy. Fehn didn’t have to sign a long-term commitment, and there was no cancellation fee if he wanted to make another switch. “If another provider offered something better in the future, I could change,” he says.

But the proof was in the billing. “I still thought perhaps it was some kind of bogus marketing tool that had me switch over, and I wouldn’t realize a savings,” he says. “But there was no interruption [of my service] at all, and as I examined my bill, it showed that I was saving money on a monthly basis.”

Prior to 1999, only local utilities in New Jersey could generate electricity and transmit the power to homes and businesses in their service territory. But the Electric Discount and Energy Competition Act, which became law on August 1 that year, deregulated the generation sector, giving New Jersey electricity customers the right to choose which company would supply them with electric power.

But while electric choice has been available in all New Jersey service territories since 1999 (and many commercial and industrial customers have been comparison shopping for years), most residents weren’t aware they had options until 18 months ago. That’s when market conditions prompted a number of third-party suppliers to enter the residential market. Almost overnight, homeowners’ mailboxes began to fill up with brochures promising energy savings from a host of companies few people had heard of.

In New Jersey, if residents choose to remain with their public utility, they pay a fixed price for electricity that is determined at the annual Basic Generation Service (BGS) auction in February. “The fixed price is a combination of the results from the most recent auction, the auction from last year and the results of the auction from two years ago,” explains Jay L. Kooper, director of regulatory affairs for Hess Corporation, an energy supplier serving commercial customers in New Jersey. In other words, says Kooper, the fixed price is “not a market-reflective price. It’s a three-year average.” Currently, the price is based on an average of prices from the BGS auctions in 2009, 2010 and 2011.

Some maintain the BGS auction structure protects customers from market volatility. “Sometimes we’re a little below market price, sometimes we’re a little above,” says Tony Robinson, PSE&G’s director of electric and gas acquisition. “Right now we’re a little above.” But, Robinson adds, there will be a decrease in the fixed price starting in June, when the lower February 2012 auction results become a factor.

Third-party suppliers, on the other hand, base their energy rates on the current market price. “Competitive suppliers can give you the best up-to-date pricing on the spot; whereas with the default service, you’re stuck with what was obtained in prior years,” says Anne Lindner, vice president of energy policy at Constellation Energy.

Third-party suppliers say the BGS’s averaged fixed prices are what kept them out of the residential market until 18 months ago. “Until the latter part of 2010, the long-term supply purchased by the utilities was lower than the current wholesale market rate,” says Mike Beck, vice president of Direct Energy. “This flipped in late 2010 to the point that the utility price is now higher than market prices.” Third-party suppliers noticed the “flip” and entered the market.

While there’s money to be saved, most residents choose to remain with their public utility. According to the Board of Public Utilities, only 11 percent of New Jersey residents have switched from their default provider to a competitive supplier; Pennsylvania and Connecticut, on the other hand, have conversion rates of 27 percent and 42 percent, respectively. Even residents who are aware they have the option to switch are reluctant, because they are skeptical of the marketing offers and don’t feel educated enough about the system to make an informed decision.

There are 24 third-party electricity suppliers licensed by the BPU serving residential customers in New Jersey. Residents who have made the switch say they were hesitant at first, but their experience has been painless and they are saving money. “I haven’t had any issues,” says Gina Tews, a Branchburg resident who signed on with Dominion Energy Solutions last spring. “I figured if they could give me a better rate, electricity is electricity. And I’m saving money.”

There are multiple charges that appear on an energy bill, including basic generation service, delivery service and customer charge. Switching to a third-party supplier only affects the basic generation service charge; the other charges tend to stay the same. This can cause confusion and frustration for some consumers who expect a percentage of savings off their entire bill.

“Consumers may misunderstand how much they’ll save,” says J. Greg Reinert, the BPU’s director of communication. “There’s people who believe they’ll save [a certain] percent off their electric bill, but it’s not the total bill, it’s only the price of electricity.”

For example, a recent residential electric bill from Jersey Central Power & Light came to $176.66, but only $126.91 of that sum was the actual energy charge. The balance was a combination of a customer charge and delivery service charges. From February 4 to March 6, the customer’s electricity usage was 1,093 kilowatt hours. JCP&L billed at the rate of .11611 dollars per kilowatt hour, which came out to $126.91.

During that time, North American Power customers at the same usage level paid .0899 per kilowatt hour, which totals $98.26. That’s a savings of $28.65. Rates vary by usage and third-party supplier.

While there are savings to be had, customers may be disappointed if they don’t understand the terms of their agreement, which vary from supplier to supplier. “Everybody has to read what they’re being offered,” Reinert urges. “They have to read the contract and understand the contract.”

Gail McGuinness, a Branchburg resident, researched electric choice online before deciding to become a Viridian customer last summer. “It’s very easy to find information online,” she says. “You can go to the New Jersey Board of Utilities website and collect information there. They actually state in one spot that the variable rates that are offered through third-party utility companies tend to show you a savings. But you can get information on each one of the companies they approve of, and when you get the flyers, look at them, look at the fine print.”

One important question to ask is whether the rate is fixed (a set price for the term of the contract), floating (the price rises or falls on a monthly basis as it tracks the wholesale cost of electricity), or hybrid (a combination of fixed and floating). You should also know the length of the agreement; if there are any penalties for terminating the contract before it expires; if the quoted price includes state sales tax; and the billing options.

Taff Tschamler, senior vice president of business development for North American Power, likens the deregulation of energy to the deregulation of the telecommunications industry. “Companies like MCI and Sprint had similar challenges initially. People thought, ‘Why would I want to leave AT&T?’” he says. “It’s a natural reaction for customers to be skeptical because it’s completely new, and they’re used to having an old-regulated utility.”

Click on the links below to read more from our Home and Garden package:

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Energy Supplier


I’m in NJ with PSEG. I can give you 0.9.7 per kWh fixed for 12 months and 0.42 per therm variable or .59 per therm fixed for 12 months. Through Ambit, No contract or early termination fees. You can go back to PSEG’s BGSS supplier anytime you can also change or renew your plan with ambit anytime. I can show you a copy of my current PSEG bill. Takes 5 minutes for me to make the switch for you. I can do NJ, NY, CT, PA, MA, IL, TX, & MD. Those rates I gave above is for NJ PSEG. All other markets you can see at my website.

Also, if you refer 15 customers you will receive a credit on your bill for the average amount of their payments each month, so you can actually end up paying nothing for your energy.

They also have some type of travel reward point program, I’m not really sure how that works,

And they also do budget billing - in PSEG terms that the equal payment plan.

Posted by: Joseph, Garfield | Jul 04, 2012 03:23:01 AM |

solar overcharging

OK, so a bit of a different billing issue, but still a large issue.
I have a photo voltaic solar system, so I produce electricity that can go back to the grid and I am suppose to get a credit for it. Basically sometimes I consume electricity from the grid and I get billed for it and sometimes I produce an excess of my consumption and I get a credit for it (although not at the same rate). I have what is called a time of day bi-directional meter. The problem is that there are more the four meter reading categories on the bill and it is extremely confusing. As someone said to me, they couldn’t make it more confusing if they tried.
My bills have been astronomical. I have a small three bed room ranch and my bills have been in excess of $ 800.00 at times. And thats with an expensive solar system that produces electricity.
Months and years of complaining have gotten nowhere. Finger pointing between solar installer and JCP&L, with me in the middle paying these bills. I have come to the conclusion that they are not crediting me for my excess because of the numerous meter reading categories and perhaps even charging me for what should be a credit.
I finally demanded that they install a simpler meter with just two categories and voila my bills are more than cut in half, Problem is they won’t admit to any mistake or over charge for all those past bills.
My question is has anyone else had a similar problem?

Posted by: Ron, Whitehouse Station | Aug 18, 2012 15:01:03 PM |

Dont get screwed!!!

I thought I had signed up for a great deal with North American. .0799. Little did I know it was only an intro rate (the small print is not only real small but grey instead of black). My rate jumped to .1199... HIGHER than PSE&G rates.

Dont fall for it. Get the fixed rates that are out there.

Posted by: Rhicks, Mt Laurel | Feb 05, 2013 18:24:19 PM |

solar billing and 3rd party for Rhicks and Ron

To Ron , whitehouse station: Contact the BPU in Newark and file a complaint for billing with JCPL.
The utility company makes these errors all the time because they do not capture the correct amounts under "net metering". Your bill will show your total usage. You can not get billed for more than the total kWh you use in a month. If JCPL bills you for 300 kWh and Solar bills you for 300 kWh abd your total consumption was 400 kWh...you can not be billed for 600 kWh...

for Rhicks in Mt. Laurel...dont believe you got screwed...the problem is most residents do not know that the rates from their electric utility i.e PSEG.JCPL or ACE are "variable rates" and often different every month depending on Summer or Winter and amount of electricity you use.
To check to see your not getting screwed you really have to look at your monthly bill from a 3rd party supplier over a 12 month period....because in any given month...any 3rd party carrier can be more expensive than your utility carrier (PSEG).....if you have a variable rate...which most people have a 3rd party variable rate...and all of us have a rate from PSEG or JCPL that is "variable"
good luck to you all...matt

Posted by: Matt, Stewartsville | Feb 12, 2013 20:45:25 PM |


I signed up with a broker that was supposed to manage my gas account and keep me with the best suppliers. They failed to renew my rates after the initial 6 month period with Intelligent Energy. As a result I lost all savings I initially obtained. There is a 2 month waiting period to switch back to PSE&G and during that period Intelligent Energy’s prices were almost 25% higher than PSE&G. When I contacted the Board of Public Utilities to ask some questions, the representative became extremely agitated and explained there was no oversight of these 3rd party companies. If I called him first he would have warned me against switching. He said there was absolutely no recourse with these companies and the only thing I could do is file a complaint with the BBB. He said in his opinion given the number of calls he answers from cheated customers the 3rd party supplier system is a disaster. BUYER BEWARE!!!!!!!

Posted by: Seth L., Maplewood | Feb 27, 2013 14:28:30 PM |

found a reliable company

I made the change over 2 years ago to systrum energy, and since then they have been saving me over $50 a month, every month. I really like how their website shows current and historic rates. www.systrumenergy.com

Posted by: Paul G, Paramus | Mar 19, 2013 16:18:43 PM |

Ambit energy

I signed up with ambit energy and saved 57 dollars on my bill. People wake up and smell the coffee this energy company is ranked in the top 20 companies in the world do your research I did before joining. If you want to save and even get your energy for free please write me an email.

Posted by: Chris Merrill, Wood-ridge | May 09, 2013 18:30:44 PM |

These companies buy electricity from the same generators as PSE&G. Then they buy transit over the same transmission lines that PSE&G uses. Then they hand over the electricity to PSE&G, which delivers the electricity to your house over PSE&G’s power lines. Finally, PSE&G reads your meter, bills you, and sends them the money.

It does not take a genius to see that they have no competitive advantage over PSE&G. The only way they can possibly save you money is if they accept a lower profit margin than PSE&G. How exciting! Save 1% on your electricity bill!

Electricity prices fluctuate. Sometimes the spot price is higher than the average price. Sometimes it is lower than the average price. Over a long period of time, it will average out to ... the average price.

There is no free lunch.

Posted by: Tom, Metuchen | Nov 20, 2014 22:47:11 PM |

SYSTRUM ELECTRIC January 2014 charges astronomical

with SYSTRUM... for last year i have been saving roughly avg $10 per month... for a total saving of about $120 for the year 2013...

now the Jan bill is $202 whereas it should have been about $80... so basically in this one bill all my yearly saving are wiped out...

needless to say i am switching... but dread how much they will charge me for another month...


Posted by: Anatol Zinchenko, Ewing NJ | Feb 07, 2014 23:21:14 PM |

xoom energy third party excessive rate 5x than PSEG

I was convinced by a friend to switch not knowing nightmare I have to go through.They are a scam,stay with your Local utility and save yourself a headache.

Posted by: rod, north brunswick | Mar 05, 2014 21:27:19 PM |

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