The Obama Blend

Our friends at Longfellow’s Coffee (www.longfellowscoffee.com) were so inspired by the President-elect, they decided to create a new specialty brew in his honor.

We first wrote about the two Longfellow’s drive-thru coffee stands nearly two years ago www.njmyway.com/content/view/138/69/ . They were founded by advertising executive Bruce Jed who was inspired by 9-11 to pursue his alternative dreams.

Jed was intrigued by Obama’s heritage—rooted in three great coffee growing areas; Kenya, Hawaii, and Indonesia. So Longfellow’s master roaster took beans from each region and experimented with them to find the exact proportion for this new Presidential brew.  They call the new coffee “brilliant, full-bodied, and smooth.”

No wonder. Specialty roasters at Jersey City-based Kobrick’s (www.kobricks.com) used beans considered to be among the world’ finest; Kenya AA, Hawaiian Kona Extra Fancy, and Indonesian Sulawesi. 

The Obama blend is pricey. $16.25 for a 12 oz. package of whole beans. There is an introductory offer which gives you 10% off two or more packages. It is available through the company’s website or at the drive-up windows in Kinnelon and Jefferson.

Jed says the coffee was created “with a profound admiration” for Obama. It might be a neat way to finish off the inaugural dinner… a drink that brings a multi-cultural celebration of hope and promise, with a shot of caffeine to help everyone hit the ground running.

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