Jockey Hollow Owner Launches Wine Collection

Under Cannoncru, his new label, Chris Cannon works with with makers worldwide to bottle lesser-known wines that are sustainable, organic and/or biodynamic.

Courtesy of Chris Cannon

[Editor’s note: Due to the coronavirus pandemic, Jockey Hollow Bar & Kitchen is currently closed.]

At Jockey Hollow Bar & Kitchen in Morristown, owner and oenophile Chris Cannon has assembled a collection of wines from small producers and lesser-known regions that has won accolades from Wine Spectator.

Now Cannon is introducing guests to off-the-beaten-path wines under his own label. In January, he launched Cannoncru, a brand he describes as “the vinous equivalent of Newman’s Own.” Cannon collaborates with makers around the world to bottle wines under his label that are sustainable, organic and/or biodynamic.

[RELATEDA Bittersweet Beverage on the Rise]

“The idea is to support small wineries that need help,” he says, “and bring awareness to climate change.”

The pleasing, approachable wines—a white, a red and a bubbly—are available at the restaurant by the bottle or for $14–$17 a glass. Cannon says he will donate 80 percent of Cannoncru profits to the Coalition of Rainforest Nations, a nonprofit that provides assistance to more than 50 nations in their efforts to sustain rain forests and combat climate change.

The current Cannoncru lineup includes a dry German riesling from Rheingau producer Eva Fricke; a California cabernet sauvignon made by Ian Brand in the Santa Clara Valley; and a lively, refreshing prosecco from Cima di Conegliano in Italy. When those bottles run out, Cannon has lined up winemakers in Portugal, Greece, France, Oregon and Spain to work with next.

Click here to leave a comment
Read more Beverages, Eat & Drink articles.

By submitting comments you grant permission for all or part of those comments to appear in the print edition of New Jersey Monthly.

Required not shown
Required not shown