Episode 10: Josh Friedland on his wicked creation, @ruthbourdain.

Josh Friedland talks about creating one of the first and most influential food blogs, the Food Section, and about the mad buzz around his Twitter character, a satirical mashup of the über-elegant Ruth Reichl and the über-macho Anthony Bourdain. The James Beard Foundation created its first-ever award for humor writing, and gave it to @ruthbourdain, but Friedland skipped the award ceremony to avoid revealing his identity.