Erlton Social Craft Bar & Kitchen is thinking local, and marketing director Maggie Parker is proud to be “giving back to the community that supports us.”
Located in Cherry Hill’s The Big Event, an entertainment space for all ages, Erlton Social has begun a Gifting Tuesdays program to help a different local charity each week. Ten percent of dining sales those nights go directly to that week’s charity. Offered for both dining in and takeout, Gifting Tuesday is a way for locals to learn more about how they can support their own communities.
Since the program’s inception in July, Erlton Social has assisted charities including the Voorhees Animal Orphanage, Cedar Run Wildlife Refuge and Operation Yellow Ribbon. It plans to continue the weekly events into 2023.
“These charities do a lot of hard work, and we just want to highlight that,” Parker says. “We’re all in this together.”
How did the idea for Gifting Tuesday come about?
Maggie Parker: We’ve always been a part of the community in any way we can, including donations, fundraisers, etc. Being a family-owned facility, we don’t always have the big sponsor that corporations do. After Covid, we learned a lot of local charities were really struggling.
How does Gifting Tuesday work?
Every Tuesday, we adopt a different charity, and 10 percent of all food sales go to that charity. We have lined up charities that are local that the community supports. We’ve seen the struggle these smaller charities are facing, and we want to bring some light to what they’re doing. We invite all the charities to come out and set up an information table on the night of their events.
Why is it important for Erlton to give back?
The community supports us, so we feel it’s important to give back. It’s a great connection, and knowing we can aid them in some way is important to us. We also find people who say they want to help but didn’t know where to start or who to contact, so it’s also a night where people can get more information.
What charities have you worked with?
Camp to Belong offers a camp program for children separated in the foster care system. Camp No Worries is a camp for kids who survived cancer and their siblings. South Jersey Food Bank, which is feeding local families that are struggling right now, [is another], and so many more.
How can people participate in Gifting Tuesdays?
Come dine with us on Tuesdays or do takeout, too. It will be a different charity each week, and we showcase the charities in a social media spotlight. People can come in and learn more about each local charity. This is something we will definitely be planning to continue into 2023.
What’s on the Erlton menu?
We have a seasonal menu and even offer vegetarian, vegan and gluten-free options. We have tuna avocado and filet mignon poppers, which are awesome sellers. We also do a flight of fries that comes with a variety of flavors and dipping sauces, and it’s a great sharing item. Parents can enjoy the 24 craft beers on tap while the kids head to the arcade. It’s a great place to connect with the community.