Jersey Shore Shopping: What’s New for Summer 2022

The Snooki Shop and Jetty are among the new Shore stores this summer.

Jetty flagship
Jetty has opened a sharp flagship in Manahawkin. Photo courtesy of Jetty

Looking to do some shopping while spending time at the Shore this summer? These new stores are adding some spice to the local retail scene.

And if you’re looking for other additions to the Shore landscape for summer 2022, check out these new restaurants, attractions, events and more.

The Snooki Shop

Jersey Shore star Nicole “Snooki” Polizzi is returning to the sands that made her famous in Seaside Heights. Joining outposts in Madison (near Polizzi’s Florham Park home) and Beacon, New York, the newest branch of Polizzi’s women’s store is set to sell the flashy and flirty fashions you might expect from the reality star and mom of three, as well as baby gear and other items geared toward moms. “All items are hand picked by me so it will be just like shopping in my closet for beachwear,” Polizzi says. “Sizes range from small-3X. The shop is expected to open in late May or June. —Julie Gordon
NJ604 Boulevard, Seaside Heights 


Surf-and-lifestyle brand Jetty, which is about to celebrate its 20th year in business, has opened a sharp, 1,600-square-foot flagship selling apparel and accessories inspired by life on these local waters. On June 18, Jetty is also cohosting the Hop Sauce Festival—a craft beer, hot sauce, art and music event—at Veterans Memorial Park in Beach Haven. The all-ages event, also presented by Beach Haven’s Spice It Up, serves as a fundraiser for Jetty’s charitable Jetty Rock Foundation. —Jon Coen
176 East Bay Avenue, Manahawkin; 800-900-6435

Doggie Sweets

What began as a mobile dog-and-cat sweets shop called the Waggin’ has planted permanent roots at Shore shopping destination Pier Village. The boutique, café and bakery sells goodies like pet treats—including cannolis and cookies shaped like beer mugs—carriers and more. Also expect events this summer, plus appearances from the Waggin’ truck at various food-truck festivals. Treats are made with natural, human-grade ingredients. —JG
20 Melrose Terrace, Unit 102 (Pier Village), Long Branch; 609-426-1900

aXd by Alba

Pier Village is also set to welcome an outpost of aXd by Alba, a budget-friendly women’s shop with clothing and accessories all under $100. Alba is already a favorite in Hoboken, Morristown and Summit, where it operates boutiques. —JG
15 Morris Avenue, Unit 16 (Pier Village), Long Branch

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