Quick Bite

The Counter

The Counter Burger, an industrial-chic California chain, dizzies with its six types of burger and long list of options (16 cheeses, for instance).

Photo courtesy of Counter Burger

374 Route 3 West

Hours: Sun–Thurs, 11 am–10 pm; Fri and Sat, 11 am–11 pm


Style: Industrial-chic burger joint with retro lighting, wood floors and seating at tables, booths and the bar. Big chalkboards list specials.

Don’t Miss: The cooked-to-order burgers, Baby! Choose from antibiotic-free Angus beef, ground turkey, chicken breast, hand-cut ahi tuna, bison or vegan veggie ($8.50–$16). You can build your own burger by checking off items on a sheet. Choose from 16 cheeses (horseradish cheddar to vegan cheddar), 26 sauces (Thai peanut to spicy sour cream), 36 toppings (carrot strings to Daikon radishes). For $1 each, choose from 13 premium picks (fried pickles to applewood-smoked bacon). Or “simplify” matters by picking one of the 19 Expert Builds, each an enticing combo. You can also build your own grilled cheese sandwich, milkshake or float. Avoiding carbs? Order one of several creative salads or a burger bowl—burger, toppings, sauces, no bun. Burgers and bowls come with choice of a side, including crispy onion strings, grilled veggie skewers and sweet potato or shoestring fries. Yes, it can all be a bit overwhelming.

Heads Up: The Counter is located in the River Center strip mall, across the highway from the AMC Clifton Commons.

The Scoop: The restaurant, part of a California chain, has a second Jersey location at 341 George Street in New Brunswick, which serves alcohol. Choose from more than a dozen craft beers on tap, or indulge in an adult milkshake. The Apple Moonshine is made with vanilla ice cream, apple crumble and Stillhouse Apple Crisp Moonshine corn whiskey ($7.50). The Chocolate Cherry Pinot Noir combines vanilla ice cream, chocolate syrup, cherries and California pinot noir ($7.50).

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What's a Quick Bite? Short takes on casual, affordable dining.

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