“I love that art has the ability to connect people to their higher selves,” says artist Alison Scherr of Peapack. With her reputation for painting emotive, larger-than-life interpretations of the movement of light and patterns in nature, Scherr has amassed a steadily growing fan base.
She began her career as a photographer in New York City, collaborating with magazine and record-label clients, often adding a layer of paint to her images. She later evolved into a prop stylist, designing still-life sets for ad campaigns and magazines for such luminaries as Condé Nast and Bloomingdale’s.
“As a photographer, I captured people and created elaborate costumes and magical worlds,” she says. “But when I moved to the New Jersey countryside in 2012, my world and physical space opened up, and I began painting full-time. The subject matter of my paintings started with people, then moved to florals and, more recently, to abstracts on canvas. I also create representational plexiglas paintings that sometimes include hidden messages.”
The most monumental painting she has sold thus far, Field Burn ll, is 7 by 9 feet and hangs in an art collector’s light-filled, modern home in Wyoming. “I sell a lot of paintings directly to collectors, both established and first-time art buyers,” she explains. “I often work with interior designers and also love making pieces for corporate spaces.” Her art has been exhibited in several states, and a large commissioned piece hangs in Washington, DC, in the lobby of a building adjacent to the White House.
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Scherr has worked out of multiple studios, recently at Whittemore Nature Preserve in Oldwick, and also in a privately owned manor house. “Now I’ve taken over our dining room and living room, where incredible, big windows let the light come in,” she says. (Scherr lives in what she calls the Hobbit House, a former water-cistern structure built into the side of a berm.) She typically paints her oversized canvases on the floor, unstretched, using industrial materials. “I like the support of the floor beneath, and it gives me the flexibility to walk around, or on top of, the canvas. My paint strokes are very broad and splashy, and the process requires a lot of physical effort,” she notes. ”As I create with a mix of house paint, ink, pastels and spray paint, I turn off my thoughts and allow music to guide my movements.”
A curated collection of Scherr’s work resides at Pottersville and Main, an interior-design studio and retail shop in Gladstone, just a stone’s throw from her home. “I love working with owners John and Geoffrey,” she says. “In fact, we’re collaborating on a collection to debut in their space soon.” Scherr also plans to launch a bespoke jewelry line when the leaves begin to fall.
To view Scherr’s work, visit AlisonScherr.com or @AscherrArt on Instagram.
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