Fashion Forward: Chic, Rattle & Roll Fashion Mobile

Two freewheeling moms hit the road in the name of style.

Best friends and business partners Lisa Dunn, left, and Danielle Mazzurco in the doorway of Chic Rattle & Roll, their mobile boutique.
Courtesy of Chic Rattle & Roll

Hoboken-based Chic Rattle & Roll, one of Jersey’s first mobile fashion shops, rolled out in April with designer duds and accessories.

In the summer of 2011, neighbors and new moms Danielle Mazzurco and Lisa Dunn spent their maternity leaves brainstorming a retail enterprise would be “extra awesome and different,” says Mazzurco. They hit upon the boutique-on-wheels concept, then found a venue: a retired potato chip delivery truck. “We both loved the idea of a mobile shop," says Mazzurco, who joined Calvin Klein as an account exec after finishing college in 2007 and later worked as a buyer in the fashion industry.

Chic Rattle & Roll is chock-full of women’s clothing (everything from dresses to swimwear), along with handbags, sunglasses, jewelry and scarves, “with some graphic tees thrown in for the guys,” says Dunn. Selections are varied—a little rock-and-roll nod to Mazzurco’s devotion to the genre (“In my head, I’m in a band”), and also decidedly feminine, fitting Dunn’s style. “Customers absolutely love the uniqueness of our merchandise,” says Mazzurco.

The inventory, sourced primarily from L.A.-based designers, includes Mondo B, Flying Tomato and the Classic. Shoppers love the prices—nothing on the truck costs more than $65. The industrial (albeit sophisticated) digs are equipped with dressing rooms, and credit cards are accepted.

Chic Rattle & Roll will park at the Guinness Oyster Festival in Red Bank on September 22 and at the Hoboken Arts and Music Festival on September 29. For a full roster of appearances, or to book corporate or other events, visit chicrattleandroll.com.

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