Jefferson Lane, a Hoboken-based online bedding and textiles retailer, has launched its premium 100% organic cotton bedding collection produced from hypoallergenic, long-staple organic cotton and eco-friendly dyes. Founded by Anand and Dimple Talreja, the business was inspired by their frustration with finding premium bedding at affordable prices. “We founded Jefferson Lane with a simple mission; to offer consumers high-quality organic bedding at a fair price, while ensuring our products are crafted to the highest standards and minimizing impacts on the environment. Our goal is a brand that promotes a healthy lifestyle, while raising the quality of life for the people actually making these products,” says Anand.
The new collection includes cotton sheet sets, duvet covers and pillowcases, made from organic and fair-trade cotton, sourced and woven in India. Jefferson Lane offers hassle-free, complimentary shipping and returns as well as a 45-night risk-free trial.
Sheet sets, available in both classic hem and satin hem in two color options, include a flat sheet, fitted sheet and two pillowcases and are available in sizes Twin to California King, priced from $150 to $200. The collection also offers a pure white duvet cover in two sizes from $175 to $185.
Anand and Dimple Talreja are walking the talk. To further demonstrate their commitment to giving back to the community, Jefferson Lane encourages consumers to donate their gently used bedding in exchange for a discount on their next purchase.