Just Announced: Benjamin Moore Paint Color of 2017!

This sophisticated hue brings harmony and energy to any space...

Benjamin Moore Shadow Paint
And the winner is...Benjamin Moore's Shadow 2117-30!

If you’re looking to update a space with a chic shade of paint, this is perfect timing. Benjamin Moore, my go-to paint label, just announced its highly anticipated Color of the Year for 2017…Shadow 2117-30, a rich, royal amethyst.

“Allusive and enigmatic, Shadow is a master of ambiance. It is a color that calls to mind a ‘past,’ yet it can also make a contemporary, color-confident statement,” says Ellen O’Neill, Benjamin Moore’s Creative Director. “Shadow is sophisticated, provocative and poetic, it can bring energy to a space or harmony and a moment of respite.”

The Benjamin Moore Color Studio forecasts color trends after a year of research that includes attending major industry shows around the world and also taking cues from standouts in architecture, fashion, textiles, home furnishings and the arts. Fine art emerged as a leading inspiration, highlighting the correlation between an artist’s use of color and light to create mood.

But do consumers actually buy paint based on the “color of the year” concept? “Absolutely,” says Hugh Cole of my fave paint store, Ricciardi Brothers in Morristown. (I think it’s cool that this color expert’s name is “Hugh.”) “Simply White was Benjamin Moore’s 2016 Color of the Year and we definitely saw a spike in its sales. Each year, the featured color is always a good choice. The just-announced shade for 2017, Shadow, is a rich, complex color with earthy undertones.”

Benjamin Moore also just unveiled Color Trends 2017, a compatible palette that features 23 rich and sophisticated hues ranging from muted pales to saturated deeps. In curating the palette, the Color Studio lent significant consideration to the pairing of colors and relationships between color families, as well as a newfound level of color confidence in deeper hues among design professionals and consumers. The inspirational Color Trends 2017 color card illustrates the use of color in ways that celebrate how shadow and light travel throughout a space during the course of a day.

Just visit your local Benjamin Moore paint dealer to view all 23 colors of the Color Trends 2017 palette:

• Shadow 2117-30
• Amulet AF-365
• Salamander 2050-10
• Guacamole 2144-10
• Sandlot Gray 2107-50
• Sea Star 2123-30
• Etruscan AF-355
• Chalk White 2126-70
• Porcelain 2113-60
• Sea Life 2118-40
• Stormy Monday 2112-50
• Grandfather Clock Brown 2096-30
• Wet Concrete 2114-40
• Cloud Cover OC-25
• Dinner Party AF-300
• Wish AF-680
• Night Shade 2116-10
• Knoxville Gray HC-160
• Ebony King 2132-20
• Gentleman’s Gray 2062-20
• Pink Bliss 2093-70
• Iceberg 2122-50
• Dark Burgundy 2075-10

Ricciardi Brothers paint and wallpaper stores are located in Aberdeen, Bedminster, Bloomfield, Brick, Chatham, Eatontown, Edison, Fair Lawn, Green Brook, Harding, Hillsdale, Howell, Lodi, Manahawkin, Maplewood, Marlton, Morristown, New Providence, Parsippany, Paterson, Point Pleasant, Sea Girt, Summit, Teaneck, Toms River and Wayne. Now pick up those paint brushes and get busy!

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