Profile: Braunschweiger Jewelers

Time-tested jeweler steps out of the box by showcasing up-and-coming designers

In the label-driven fashion world, Kristy Braunschweiger-Smith, president of Braunschweiger Jewelers, is wagering that fresh designs can compete with name recognition. Just over a year ago, the jeweler began launching collections from independent designers. “You can fall in love with a pair of shoes or a dress without knowing who made it, the same for jewelry. These designs are beautiful and make their own statements,” she says. Founded in Newark as a watch repair shop more than 80 years ago, family-run Braunschweiger’s maintains a large inventory of well-known national brands, but is committed to taking some risks to introduce trend-setting fine jewelry. “We want to be  known for lines that can’t be found everywhere else,” says Braunschweiger-Smith. ­­

• Dreamy Diamonds Lattice 2.01-carat diamond ring in 14K yellow gold; $5,885.

 

 

 

• Linked in Yellow gold and oxidized silver open-circle links necklace from the Artisan Collection; $2,985.

 

 

 

• Off the Cuff Floral bracelet in 14K with .26 carats of bezel-set diamonds from the Artisan Collection; $1,550.

 

 

 

• Join a Gem! Eighteen-karat gold Jaipur earrings with bezel-set stones by Marco Bicego; $1,070.

 

 

 

Braunschweiger Jewelers
33 South St, Morristown
973-538-2189

1260 Springfield Ave, New Providence
908-665-1487
braunschweiger.com

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