First NARS Boutique Comes to NJ!

NARS Cosmetics is opening its seventh U.S. boutique at the luxurious Garden State Plaza in Paramus. Be a part of the grand-opening buzz tomorrow, August 14.

Sip a bit of bubbly and munch on a macaron as you explore the 700-square-foot retail space that’s loaded with modern amenities. The sleek black, white and metallic design, brainchild of founder and creative director François Nars, is an inviting space with dedicated areas for NARS signature cheek products as well as its cult classics (like Jungle Red lipstick).

The glitzy environment also includes makeup stations, full-length mirrors, high-gloss Corian display tables and big screens that feature short films. Even the boutique’s hot music mix is noteworthy … it was created exclusively by French deejay Les Jumeaux.

The Friday, August 14, grand opening coincides with the promotion of NARS 413 BLKR products, named for the address of the first NARS boutique on Manhattan’s West Village Bleeker Street. (I just sampled the 413 BLKR Blush Duo and 413 BLKR Velvet Matte Lip Pencil, and I love them!)

François Nars launched NARS Cosmetics with 12 iconic lipsticks in 1994, and he’s known within the industry for his unexpected, no-rules philosophy of beauty. Take one step inside the new Paramus location and I think you might become an instant fan.

Store hours are 10 AM to 9:30 PM with a special giveaway (413 BLKR tote bag, 413 BLKR Velvet Matte Lip Pencil, and an Audacious Mascara deluxe sample). Goody bags will go to the first 100 customers on Friday, and the first 50 clients on Saturday. You can also snag complimentary make-up applications and brow services all weekend long.

NARS products are also sold in New Jersey at Blue Mercury in Denville and Summit; Sephora, Saks and Nordstrom in Short Hills; and Lord & Taylor and JC Penney in Rockaway.

Have fun exploring a bold new makeup palette that can transition you from summer to fall!

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