2011 Top Dentists: FAQ

Here are some frequently asked questions about the Top Dentists list:

Q. So how do dentists get on the list?

A. There are two ways: They are either voted onto the list by their peers (see methodology, page 67), or they are chosen by our Professional Advisory Board (see page 69).

Q. How many votes does a dentist need to appear on the list?

A. It depends. Most categories have a standard threshold based on the overall number of dentists responding to the survey. The threshold is lowered for certain specialties and for regions of the state where the universe of practitioners is smaller.

Q. I notice that many dentists advertise in this issue. Is that a factor in appearing on the list?

A. Absolutely not. Only after the list has been finalized are doctors notified. At that point, they can choose to purchase advertising to promote the achievement. Many of these ads appear in the Special Advertising Section that begins on page 73. In keeping with national magazine standards, all of the pages in that section are identified as “advertising.”

Q. I have a great dentist. How come he or she is not on the list?

A. Many people ask that. Unfortunately, we do not add dentists to the list based on reader suggestions. The list is based purely on balloting by licensed New Jersey dentists. Our advice: If you are happy with your dental practitioners, stay with them.

Q. Why do some areas of the state have so few dentists on the list?

A. Eight of the state’s 21 counties each have fewer than 2 percent of the state’s total licensed dentists. In these counties, it’s difficult for any dentist to get a statistically significant number of votes. This is particularly true in some of the thinly populated counties in the southern part of New Jersey. However, the more populous southern counties, like Camden and Ocean, are well-represented on the list.

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