The Prudential Center in Newark prepares to host games during the Sweet Sixteen and Elite Eight rounds of the NCAA tournament in March.

Seen in: Jersey Living

It is the goldmine of advertisements—a publicity jackpot, if you will. Lady O (the media maven, not FLOTUS) puts her stamp of approval on something and sales skyrocket. That is exactly what happened to the small kitchen product company Prepara. The company’s Herb Savor, a simple device that helps preserve the life of fresh herbs for up to three weeks, was included on the 2010 list of Oprah’s Favorite Things.

Seen in: From the Editors