Atlantic City Boutique Pays Homage to Versace

Eleganza owner worked closely with Versace for two decades...

Versace fashion
Classic Versace fashion is available in New Jersey at Eleganza in Atlantic City. Image credit:

If you’re already a fan of the highly anticipated season two of “American Crime Story: the Assassination of Gianni Versace,” you are probably more intrigued than ever about the murder of the fashion icon 20 years ago. Although it’s been years since the fashion mogul was shot dead outside of his Miami home, the high-profile crime continues to captivate the world.

Gino Iovino, owner of Eleganza clothing boutique in Atlantic City, is especially interested in the FX series because he knew Versace well, having collaborated closely with him for years. Iovino, who still works closely with the Versace brand, admits he doesn’t watch much TV, but definitely looks forward to each episode.

After being captivated by Versace’s designs in Italy, Iovino was actually one of the first fashion retailers to carry Versace in the U.S.  It was 1978, and Iovino was in Milan for a fashion show that featured unknown new designer Gianni Versace. The rest was history. They worked together for 19 years before Versace’s tragic murder.

Today, Eleganza remains the only place in Southern New Jersey to buy fabulous Versace designs directly from Italy’s runways. How gorgeous are these women’s clothing designs…tops, pants, jackets, shoes, handbags and other accessories?  Next time you’re in ATL, peruse Eleganza’s Versace collection. Or make it a day trip just to enjoy an Italian-fashion splurge.

If you’ve been to Iovino’s other Atlantic City business, Girasole Ristorante, you have experienced Versace’s influence there as well. The elegant lounge is decorated with oversized plush chairs and pillows in a decadent gold-and-blue Versace print. Even the seats in the dining room are Versace inspired. The timeless décor pays homage to the design icon, who will always be remembered by Iovino.

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