Courtesy of publisher.
In the days before ambitious menus changed with the seasons, let alone with the markets any given week, restaurants often printed semipermanent menus with elaborate covers, giving diners a stylish, not-always-understated foretaste of the pleasures awaiting inside. In Menu Design in America: A Visual and Culinary History of Graphic Styles and Design, 1850-1985 (Taschen), editor Jim Heimann serves up a vastly colorful banquet of treats from this branch of collectible ephemera. The range of graphic styles—from cartoonish to elegant—is as broad as the range of restaurants featured, from diners to theme restaurants of every sort to ocean liners and railroad dining cars. With these fanciful folded placards, dining as theater begins.
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