New Jersey loves a Cinderella story. Here’s the latest: njmonthly.com readers voted underdog New Jersey Beer Company their favorite in our Jersey Craft Beer Showdown, presented by Gary’s Wine & Marketplace.
With the NCAA tournament inundated with upsets these past few weeks, it’s only appropriate that New Jersey Beer Company, the seventh seed in our Northern bracket, would defeat Flying Fish Brewing Company, the number 1 seed in the Southern division.
New Jersey Beer Co.’s full-court press of promotion through social media and email lifted them to victory. The first big shock of the competition came in Round 1 when New Jersey Beer Co. knocked off perennial favorite and number 2 seeded Carton Brewing Company. The upstart brewery would upset the applecart yet again in Round 2 by beating another higher-seeded brewery, 6-seed High Point Brewing. The penultimate round pitted New Jersey Beer Co. against the other engaging Cinderella story of the competition, 8-seed Brix City Brewing.
Founded in 2010, the North Bergen brewery wears its Jersey pride on its sleeve–or on its bottle, as it were. Many of their beers are inspired by and named for the Garden State, such as the Garden State Stout, Hudson Pale Ale and LBIPA. New Jersey Beer Co. also has the distinction of being the only craft beer sold at the Prudential Center, home of New Jersey’s lone professional sports team, the Devils.
With their creativity, exceptional taste and enthusiasm, New Jersey Beer Company is the deserving champion of the Jersey Craft Beer Showdown.