I Found A Secret
Fans of this online shopping destination, launched in 2011, can now visit the brick-and-mortar store in Long Branch’s Pier Village. Featured brands include Current/Elliot, Joie, Rebecca Taylor, DVF and more. Stylists at the store work with your body type and budget. One-on-one appointments are available with Oakhurst native Jennifer Dayan, store owner and fashion correspondent for LXTV. (48 Centennial Ave, Long Branch, 732-443-4931; ifoundasecret.com)
UNTUCKit
Guys rejoice! Chris Riccobono of Hoboken has solved the wardrobe dilemma that has plagued the male population for ages. Riccobono has created a collection of men’s shirts designed in fit and length to be worn untucked. The collection gives the classic men’s dress shirt a polished-yet-casual look. More good news—polos, T-shirts and Henleys have been added to the fall line; $19-$129. (untuckit.com)
Suburban Camping Company
Husband and wife Chris and Kella MacPhee of Brick bring the fun of a camping trip to your backyard—without really roughing it. Suburban Camping will customize your experience and bring all the gear—tents for all seasons, cots, yard games and vintage camping props from coolers to pennants, even a chandelier! Host a child’s birthday party or enjoy a romantic evening under the stars, all just steps from your back door. (847-477-1113; suburbancampsite.com)
Launch Snowboards
Work hard and play harder is the motto of this snowboard company founded in 2009 by Nutley native and professional snowboarder Jon Callahan. Launch offers eye-catching designs—like the Hitmaker, a play on a $100 bill that depicts Benjamin Franklin sporting shades; $399-$439—and eco-friendly boards made of durable, highly sustainable bamboo. (launchsnowboards.com)