Yoga Mom Positions Herself As Entrepreneur

Jersey girl sells yoga-themed cookie cutters and cutting boards worldwide...

Yummi Yogi
Yummi Yogi's cookie cutters are selling like hot cakes.

Amy Dube, a New Jersey mom and practicing yogi, created the Yummi Yogi collection after being inspired by yoga. Hers is the only yoga-shaped cookie cutter on the market with immediately recognizable yoga postures—no icing required. This creative spirit is obviously doing something right because her Vermont-made Yummi Yogi cookie cutters and cutting boards are now sold online and through more than 150 retailers worldwide.

“The Yummi Yogi collection is a result of two of my greatest passions—yoga and baking,” says Amy. “I fell in love with yoga 12 years ago after my very first class. The Lakewood company I had worked for at that time closed down due to the economy.  Practicing yoga helped me find a new direction and truly uplifted my spirits,” Amy says.

Born and raised in the Garden State, Amy grew up in Hamilton, then lived in Manasquan and Brick. Her hubby hails from Neptune and their family now resides in Brielle. Amy’s two young daughters are learning yoga and helping out in their home office. This momtrepreneur’s goal is to continue expanding her product line to offer other unique items also designed in the shape of yoga poses.

All of Amy’s cookie cutters are packed by the Arc of Monmouth, a NJ non-profit agency that provides vocational support. “They are amazing and our business has given their employees continuous work opportunities for the past five years,” she says.

“My hope is that we can all slow down and be creative in our own way. And in doing so, teach our children about healthy living in and out of the kitchen. I’m a big gift giver, so when a customer tells me ‘I’m buying this as a gift for a friend’ who loves baking or yoga or cooking…it’s awesome!”

View Amy’s latest online flip-book.


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